Frequently Asked Questions

Is Blu-ray really better than my DVD or HD from cable?

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blurayThe short answer is, YES! Blu-ray is the king of the hill in consumer video products and offers a performance superior to anything that has ever been available before.

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Do you do car stereos?

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Unfortunately, no. We also do not sell any appliances, office supplies, cellular phones, etc. Custom Theater and Audio focuses on delivering the highest caliber audio/video systems in residential applications (with some commercial work).
 

Do you do commercial sound for my business?

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Yes! We have designed and installed audio systems in many restaurants, dental offices, interior decorator's show rooms, and even a golf shop.

We are very proud to have been selected to provide all of the outdoor audio at the new Market Commons. Over a period of a month, our team ran miles of cabling and installed over 150 speakers to provide complete coverage of sound while you enjoy your outdoor shopping experience.

We also recently installed a new training room/conference center system at the Fort Bragg Army base.

Our commercial systems can also incorporate other functions like paging to allow you to talk over the music for announcements.

 

What is a prewire?

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prewire"Prewire" is the term used for running wiring through a home while it is under construction. Creating a housewide audio and video system and planning for future technologies like cable modems and computer LANs requires several different types of wire.

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What/Who is Custom Theater & Audio?

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cta_signWe are the Grand Strand's select quality audio/video equipment store and home theater design center. Our company was founded in 1995, and we have been operating under the same name ever since. We relocated to our current location in 1999, a freestanding building with many full-working systems on display for demonstration. All of our work is done by our full-time installation team.

None of our work is sub-contracted out. As specialists in designing and installing custom audio and video systems for homes, we feature a variety of in-wall speakers, subwoofers, infrared remote systems, and whole house audio/video and theater systems.

Whether you are interested in concert hall sound or movie theater video, we can design a custom audio or video system to fit your building and budget, or pre-wire your home for later.
 

What is Blu-ray?

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blueray Blu-ray is the replacement to DVD. It stores movies in true, 1920 x 1080p high definition format, and offers picture quality as close to a Hollywood studio master as possible. Blu-ray can store up to 50 Gigabytes of information (compared to about 8 Gigabytes for a standard DVD), meaning there is lots of room for better quality video and audio as well as additional bonus features. It is called Blu-ray because it used a blue laser (DVD used a red laser). A Blu-ray player should be considered essential for any modern system.
   

What is "Surround Sound"?

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(Interestingly enough, the term "home theater" was copyrighted by Sam Runco, president of Runco, in the 1970s.) Although some older films had experimented with different sound technologies (notably Disney with "Fantasia") the modern-day beginnings of home theater started back in 1977 with a small movie called "Star Wars."

Looking for a more dynamic audio presentation, George Lucas, sound designer Gary Rydstrom and Dolby Laboratories created a way to immerse the audience in sound. This "surround sound" added speakers behind the audience, and anyone who saw "Star Wars" in the theater will remember the opening shot where the Imperial Cruiser flew overhead!

Read more: What is "Surround Sound"?

 

What brand names do you carry, and are you an authorized dealer?

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We carry an extensive line of electronics, and we are factory-authorized dealers for everything that we sell. When you purchase something from us, it will be brand new, in the original, unopened box from the manufacturer, and fully covered by the manufacturer's warranty. Being authorized to carry a product can involve more than just selling it.

We regularly add new product lines as technologies develop, but this is a list of many of the manufacturers that we work with: Denon, Yamaha, Elan, Niles, Control 4, Crestron, Definitive Technology, Bowers & Wilkins, Monster Cable, Universal Remote Control, Lutron, Panamax, Sony, Samsung, Toshiba, Panasonic, Salamander Designs, Pioneer, Mitsubishi, Sharp Aquos, Runco, and Rotel.

   

Can I install a custom home theater in an existing or older house?

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definitive-theater2Yes, our installation crew has extensive experience in retro-fitting audio/video systems in older homes.

Whether it's fishing wire through walls, under crawl spaces, through attics, or under carpeting, our crew is able to add just about anything you would like. One prime example is a Plantation House built in 1797.

Our team disassembled the original cabinetry, extended the shelving, reinstalled the original woodwork, and installed a video projector and 100" film screen!

Many new technologies -- like WiFi and ZigBee -- exist that allow us to distributed signals throughout your home without running new wiring.